The first week of May is recognized as National Small Business Week to celebrate the contribution of the nation’s 28 million small businesses. Small specialty retailers make up a preponderance of businesses recognized during this national week of celebration and recognition. But other than providing a poster to announce the week in retailers’ windows, the […]
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How to Bring ‘Main Street’ Back from the Brink!
New book from Paramount Market Publishing, Shops that POP! 7 Steps to Extraordinary Retail Success, shows how to make stores irresistible to customers Stevens, PA, April 5, 2016 – Main Street USA is much more than the entrance to Disney theme parks. Main Street U.S.A. is where over 3 million small specialty retailers nationwide call […]
Good News & Even Better News in Unity Marketing’s Latest Affluent Consumer Tracking Study (ACTS)
Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]
Who Are the HENRYs? What Do They Want? Why Do They Matter?
HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
Changing Face of Prestige Beauty
New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business. You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]