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Two Worlds Collide at Ralph Lauren – Mass & ‘Class’

The Ralph Lauren brand needs to be rescued from itself.  This once iconic American luxury brand has fallen on hard times, taken down by a failed strategy to extend itself down from high-end into the mass-market.  These two worlds collide and have done in the brand. With ‘authentic’ Ralph Lauren polo shirts offered in its […]

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Not Yet a ‘Retail Apocalyse,’ but It’s Coming: Some Have a Survival Plan, survey results

It seems like every week’s news cycle brings bad news followed by more bad news for the world of retail.  Last week the U.S. Census Bureau announced that retail sales fell in March 2017, the second consecutive month of decline. Since the beginning of the year, ten national retailers, most recently Payless ShoeSource, have filed […]

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Trump Bump: Is Wall Street’s Rally since the Election Felt on Main Street? A Unity Marketing Snapshot Survey

Love him or hate him, President Trump is doing pretty much what he said he was going to do during the election, healthcare aside. So far Wall Street has loved him, with the stock market up over 10% since the inauguration.  And that didn’t change on Friday after the bombing, with the Dow Jones Industrial […]

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