Call (717) 572-9979 or Email
to consult Pam
When sales should be booming, many luxury brands saw their sales slow or even decline in the last quarter of 2022.For example, LVMH, the industry’s pacesetter and market-share leader generating $86 billion last year, experienced a slowdown during the fourth quarter, with organic revenues up only 9%, after double-digit increases in the ~20% range during […]
Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]
Deloitte is out with new research that found the urge to splurge is universal, indulged in by nearly equal measures regardless of the consumer’s age, income or gender.Its survey, which spanned 23 countries and over 114,000 adults, found nearly 80% said they made at least one splurge purchase to lift their mood in the past […]
When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted.The coronation alone is estimated to cost between $63 to […]
On the heels of the Census Department’s depressing March retail sales report, with February seasonally-adjusted retail and food service sales revised downward to -0.2% from January and March down another 1%, comes more sobering news from the Bureau of Economic Analysis.It just released notice that personal consumption expenditures on goods dropped 0.4% in March in […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam