Richemont has come to an agreement for Mytheresa to acquire its online YNAP business, including Net-A-Porter, Mr Porter, Yoox and Outnet brands.
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Luxury Marketplaces Hang On By A Thread, With The Exception Of Mytheresa
The viability of online multi-brand luxury marketplaces has been an open question for years as the most prominent names, like Farfetch, Richemont-owned Yoox Net-A-Porter (YNAP) and Matches, have been unable to make a profitable success in the business. Despite luxury marketplaces’ early promise, recent developments suggest that luxury consumers simple don’t need online marketplaces to […]
Confused About the Metaverse? Visit Zuckerberg’s Meta Store
The Meta Store has just opened on Meta’s (the company formerly known as Facebook) Burlingame campus. It is a living lab where people can experience the metaverse for themselves and Meta’s Reality Labs HQ programmers and developers can learn from customers.“Once people experience the technology, they can gain a better appreciation for it,” said Martin […]
Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand
Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before.The strategy is so foundational in luxury that J.N. Kapferer and V. […]
Amazon’s Hold on Millennials Is Steadfast, But Competitors Can Break Its Clutches
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: “We believe that a fundamental measure of our success will be shareholder value we create over the long term. We choose to prioritize growth.” Profits took a back seat to […]
