This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]
The secondhand luxury goods market will grow 4X faster than the primary market. The RealReal is in on the ground floor.
At this past June’s Walmart Associate and Shareholders Meeting, CEO Doug McMillon continually referred to Walmart as a “technology company.” That had many people scratching their heads saying, in effect, Walmart is not Microsoft, Google or Amazon, for heaven’s sake. MIT Technology Review asked, “Walmart wants us to believe it’s turning into a tech company?” Doubters need […]
Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically changing consumer market, that […]
Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until […]