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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Word of mouth marketing

How to Make Word-of-Mouth Marketing Work

In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool. By contrast social-media marketing, […]