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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Doug McMillon Walmart CEO

Walmart Continues Its Transformation Into A Technology Company

At this past June’s Walmart Associate and Shareholders Meeting, CEO Doug McMillon continually referred to Walmart as a “technology company.” That had many people scratching their heads saying, in effect, Walmart is not Microsoft, Google or Amazon, for heaven’s sake. MIT Technology Review asked, “Walmart wants us to believe it’s turning into a tech company?” Doubters need […]

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Luxury’s Online Future Revealed in 5 Brands

Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically changing consumer market, that […]