Archive | HENRYs (High-Earners-Not-Rich-Yet)

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Suistudio Brookfield Place

Suistudio Is Suitsupply’s “Me Too” Answer for Women

Since its founding in 2000 in Amsterdam, Suitsupply has been an unqualified success. Launched out of the trunk of Fokke De Jong’s car, giving new meaning to “Trunk Show,” Suitsupply has been helping men worldwide “find their perfect fit” in tailored fashion. Starting first with an online direct-to-consumer model, Suitsupply carved out a niche in men’s suiting […]

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American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know

The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]

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Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out

Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]

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Naadam: A New DAVID Brand That High-Earning Millennials Love

A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]

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Lipstick Effect Is in Effect Today

LVMH just released its 2016 annual report and it reveals important trends that will impact luxury brands for the years ahead.  While LVMH posted a healthy 5.4% increase from 2015 to 2016, its rate of growth was less than one-third of that from 2014 to 2015 when revenues rose a remarkable 16.4%. This may signal […]