Archive | HENRYs (High-Earners-Not-Rich-Yet)

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Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]

Fashion runway

Ex-CEO of Calvin Klein Talks About Tapestry, Michael Kors and American Luxury

The latest financial releases from American luxury stalwarts Tapestry (Coach, Kate Spade and Stuart Weitzman) and Michael Kors (MK and Jimmy Choo) showed strong performances this year. With retail up 5.5% year-over-year through July, prospects look good for the rest of the year. Both companies reported outstanding gains on the topline: Tapestry up 31% in both 4Q18 and […]

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Luxury Brands

Should a Luxury Brand Take Political Sides? Why It Matters

In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]

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Suistudio Brookfield Place

Suistudio Is Suitsupply’s “Me Too” Answer for Women

Since its founding in 2000 in Amsterdam, Suitsupply has been an unqualified success. Launched out of the trunk of Fokke De Jong’s car, giving new meaning to “Trunk Show,” Suitsupply has been helping men worldwide “find their perfect fit” in tailored fashion. Starting first with an online direct-to-consumer model, Suitsupply carved out a niche in men’s suiting […]

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millennials photo-1475027204167-3187bf798ba2

American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know

The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]

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