Archive | HENRYs (High-Earners-Not-Rich-Yet)

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Naadam: A New DAVID Brand That High-Earning Millennials Love

A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]

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lipstick effect

Lipstick Effect Is in Effect Today

LVMH just released its 2016 annual report and it reveals important trends that will impact luxury brands for the years ahead.  While LVMH posted a healthy 5.4% increase from 2015 to 2016, its rate of growth was less than one-third of that from 2014 to 2015 when revenues rose a remarkable 16.4%. This may signal […]


Five Ways to Put Luxury Back on Path to Growth

The luxury industry is hitting a wall.  Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five.  […]


Interior Designers:  Get the Market Information You Asked For

Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry.  While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]

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Luxury Market in Crisis: Disruption, Change, Reinvention

Luxe Is in Flux: The Luxury Industry in Crisis

Luxe is in flux.  That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry.  What’s keeping these executives up at night are many and diverse, but it all boils down to this: We face a luxury industry in crisis.  The first thing to […]