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American Brands Are Losing Appeal in China, Just as It Becomes the World’s Largest Luxury Market

The Covid pandemic took a big bite out of the reliably buoyant luxury market. The personal luxury goods market, which includes fashion, jewelry, watches and beauty, will drop 23% this year to $257.5 billion, the largest annual decline in history and the first time sales have dropped since 2009, according to Bain’s 2020 Fall Luxury […]

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Cultural Relevance Is Key To Success In Marketing Luxury in China

Interview with Daniel Langer, Ph.D. and CEO of management consulting firm Equite, about the opportunities and pitfalls that luxury brands face marketing in China. He finds luxury strategies that work in the Western world don’t translate easily to China.

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