I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store. You can read that blog here and see the before and after postings below: Before: […]
Archive | October, 2016
What Makes a Brand Luxury? Why Montblanc & Shinola both earn the title
In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do? It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury: How new […]
How to Make Your Facebook Postings POP!
One of the ‘shops that POP! stores featured in my namesake book is Godfrey’s – Welcome to Dogdom, a pet lifestyle store. Godfrey’s owner had a concept for a seasonal Fall marketing promotion to include a Facebook post. The idea was to showcase its selection of fall-themed pet products and this message: I loved the […]
Luxury Daily’s Luxury FirstLook 2017: Time for Luxury 2.0 meeting
Join me Wednesday January 18, 2017 at 10 on the Park at Time Warner Center, Columbus Circle, for a deep-dive into the changing market for luxury. My talk will open the meeting: Luxury Market Outlook 2017: Disruption, Change and Reinvention Why should disruption surprise any of us? Why does the rapid rate of business change, which […]