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What Do HENRYs Want? cover flat

Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

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