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Business researchers and psychologists have tried to discover the personal qualities and attributes that set an individual up for success as an entrepreneur. The findings would help those with the innate talent for being an entrepreneur to hone their advantages and steer others away from pursuing a path where they are likely to fail. The […]
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Money—it’s top-of-mind for any aspiring entrepreneur. No matter how much you’ve put aside or how confident you are about reaching your sales goals, you’ll never feel you have enough money. Without a doubt, it’s scary to step out into the unknown, leaving the security and comfort of a job and career and putting your standard […]
Imagine tapping into the minds of America’s affluent workforce to uncover their secrets of success, satisfaction, and resilience. Would you find a treasure trove of wisdom waiting to be unleashed? In a compelling six-month exploration, the American Affluent Research Co. has delved into the professional lives of these high-net-worth individuals, deciphering the trends that drive […]
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when the typically reliable data-driven economic indicators provide vastly different reads on the future. Instead, we need to turn to other indices to weigh the scales for our predictions. Such is […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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