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Retail is facing a paradigm shift, defined as “an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way.” I can’t think of a more appropriate description of what is happening in retail today. The old ways of doing retail clearly aren’t working. […]
Perhaps New York City’s retail scene hasn’t seen anything as new and fresh as Showfields since the Story store opened on 10th Avenue back in 2011. The four-story Showfields is envisioned as an “immersive retail experience,” combining popup shops with art exhibitions, theatrical experiences, community events and food-drink hospitality. Showfields is positioned as “the most interesting store in […]
New study by Gartner L2 finds RH (a.k.a. Restoration Hardware) is way behind other specialty retailers in digital performance
As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]
Just about everyone knows Vera Bradley, even if they don’t know its name. Its iconic patterned, brightly-colored quilted handbags, back packs and travel accessories are beloved by people of all ages, from grade-school kids, tweens and teens, college students and sorority sisters, on-the-go young mothers and her middle-aged mom, to grandmothers. It’s a rare fashion […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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