The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

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The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Costco and RH have enhanced benefits for their most valuable membership customers, who account for 73% and 98% of company revenues respectively.
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
Retail leasing activity stalled in the 1Q, but there are plenty of reasons why retailers should take advantage of the opportunity and open new stores.
Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business objectives and avoid continued controversies.