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Creating a brand in an emerging category isn’t simple. A well-thought-out strategy reflects where the category and best consumers are going rather than the current environment. It’s easy to make mistakes. In the jewelry business, the diamond industry’s powers-that-be would like to define you as something less than mined diamonds. Don’t allow someone else to […]
Early results are in and they show that holiday retail sales increased 3.4% (excluding automobiles), according to Mastercard’s post-Christmas holiday report for sales November 1 through December 24. But most of that growth, as well as through the rest of the year, is attributed to e-commerce.
Join me Thursday, January 9 at 3 p.m. at the Dallas Total Home & Gift Market where I will be talking Multi-Sensory Retail, followed by a book giveaway and signing of Shops that POP! Then on Friday, I will moderate a StyleEyes panel at 11 a.m. where a group of style experts will discuss their […]
Lululemon Athletica is a retailer in hyperdrive, one of very few that are delivering both double-digit topline and bottomline growth. In third-quarter 2019 reporting, net revenue totaled $916.1 million, up 23% over previous year and income from operations grew 29% to $175.8 million. CEO Calvin McDonald said that the company’s current momentum will carry over […]
Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam