The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
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Why Costco And RH Boosted Benefits For Their Most Valuable Customers
Costco and RH have enhanced benefits for their most valuable membership customers, who account for 73% and 98% of company revenues respectively.
Dupes, Like Brandefy, Are The Answer To High-Priced Luxury Skincare
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
Why The Time Is Right For Retailers To Reconsider Malls
Retail leasing activity stalled in the 1Q, but there are plenty of reasons why retailers should take advantage of the opportunity and open new stores.
Nike Shuffles Leadership As Revenues Fall And Controversies Continue
Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business objectives and avoid continued controversies.
