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Luxury shopper

Can Walmart’s Mass-to-Class Strategy Work?

Walmart is undergoing a massive corporate makeover. With $500.3 billion in total revenues worldwide in 2018, 11,700 stores and 2.3 million associates, it is a long-term project that will take place on many fronts. Change and corporate transformation in its business and culture were CEO Doug McMillon’s primary theme in remarks at the June 1 Walmart […]

U.S. Department of Commerce

Trump Economy Has Been Good To Retailers, But Retailers Should Avoid Getting Too Political

For retailers, one of the more actionable findings in a book full of them by Paco Underhill, Why We Buy: the Science of Shopping, is that after people enter a store, they invariably turn right to start their shopping trip. That makes the space to the right side of the door prime real estate for any […]

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Wayfair Way Day

Wayfair’s Way Day Brought Traffic, But Did It Bring Sales?

On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]

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Zara street shot

Battle of the Fast Fashion Giants: Why Zara Wins, H&M Loses

Fast fashion is the darling of the fashion retail today. Whereas women’s clothing store sales have declined 2.7 percent from 2016-2017 in the U.S., a recent report from Hitwise shows the fast fashion market has grown 21 percent worldwide over the past three years. Two brands are the leaders in the fast fashion market: H&M […]

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Subscription gift box

Is Subscription Marketing in Your Plans? Industry Veteran, Georg Richter, Shows the Way

Subscription-based marketing seems like the latest and greatest new business-building idea. With exciting startups showing the way, including companies like Ipsy and Birchbox in beauty, Blue Apron and HelloFresh in meals, Dollar Shave Club and Harry’s for men’s shaving products and Stitch Fix and Trunk Club in fashion, subscription-based marketing appears to be the ticket to […]

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