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Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail. “The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect […]
Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics. Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can […]
UBS predicts that 75,000 retail stores will be forced to close as e-commerce expands from a 16% market share to 25% by 2026. Store closures so far this year have topped all closings in 2018 and will pick up over the next seven years.
Lululemon ended 2018 with sales up 24%. But a senior executive at the company attributes that success to doing the simple things very well. Next year will be different. Lululemon will have to do the simple things 100 times better to get the same result. In an interview three changes that it needs to implement […]
Interview with Bobbi Brown about the origins and launch of her new beauty ingestibles line at Walmart called Evolution_18
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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