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Nordstrom Local Upper East Side Manhattan

Why Zero-Inventory Showrooms, like Bonobos and Nordstrom Local, Are Important in Retail’s Future

Retail is facing a paradigm shift, defined as “an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way.” I can’t think of a more appropriate description of what is happening in retail today. The old ways of doing retail clearly aren’t working. […]

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Showfields Entrance

Showfields Combines Retail and Theater To Create an Immersive Shopping Experience

Perhaps New York City’s retail scene hasn’t seen anything as new and fresh as Showfields since the Story store opened on 10th Avenue back in 2011. The four-story Showfields is envisioned as an “immersive retail experience,” combining popup shops with art exhibitions, theatrical experiences, community events and food-drink hospitality. Showfields is positioned as “the most interesting store in […]

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New model retail metrics

A New Model of Retail Metrics: Getting the Numbers Right

As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]

Vera Bradley products

Vera Bradley Turned Off Main Street onto Wall Street, But It Needs To Turn Back

Just about everyone knows Vera Bradley, even if they don’t know its name. Its iconic patterned, brightly-colored quilted handbags, back packs and travel accessories are beloved by people of all ages, from grade-school kids, tweens and teens, college students and sorority sisters, on-the-go young mothers and her middle-aged mom, to grandmothers. It’s a rare fashion […]

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