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Tommy Bahama: A Case Study In Lifestyle Branding

Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]

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Store Closures Can Hurt More Than Help Retailers’ Bottom Line

Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]

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With Chico’s Acquisition, Private Equity Sycamore Partners Builds A $6 Billion Fashion Powerhouse

In a deal valued at $1 billion priced at $7.60 per share, private equity firm Sycamore Partners just acquired specialty fashion retailer Chico’s FAS, including the flagship Chico’s brand along with White House Black Market and Soma intimates. The Chico’s brands will be merged under Sycamore’s recently formed Knitwell Group that includes the Ann Taylor […]

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As The Luxury Market Evolves, White Space Abounds If Brands Know Where To Look

The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]

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Coupang Gives Farfetch A Lifeline, Throwing Good Money After Bad

Farfetch Holdings, the online luxury marketplace and technology platform, reached the precipice of insolvency late last year. A last-minute $500 million bridge loan from the $21 billion South Korea’s Coupang gave the company a lifeline. Currently, Farfetch has a market value of $258.4 million. Since going public in 2018, Farfetch has proven to be a […]

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