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Between now and at least the end of March if not longer, a growing number of retailers, malls, and shopping centers are shutting their doors to reduce the spread of COVID-19, or as Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, says to “flatten the curve.” Thereafter, following the experience […]
In retailing, it is easy to observe rapid-fire changes in shoppers’ purchase behavior. A big sale sign brings people in to shop who otherwise would have walked by. A new more convenient or time saving service, like buy online, pick up in store, gets people to switch from the old ways of shopping to new […]
A recent midweek afternoon shopping trip took me to the King of Prussia Mall. Truth be told, I am not an enthusiastic mall shopper and King of Prussia, as the nation’s third-largest mall, is a monster to navigate. Whenever I go, I almost always park near Nordstrom because of all the stores in the mall, […]
The fate of many of the nation’s malls hangs in the balance after Macy’s just announced it will close 125 of its stores over the next three years, most of them Macy’s. Here is a partial list of the malls impacted. The move will leave Macy’s with only about 400 stores remaining after shrinking from […]
For the past eight years, Harvard professor Ryan Raffaelli immersed himself in the world of independent bookstores. Concluding his study, he just released a working paper, entitled “Reinventing Retail: The Novel Resurgence of Independent Bookstores,” that summarizes the findings from his extensive research, which included a series of interviews and focus groups, visits to bookstores […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam