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Corporate Gifting Caught Fire This Past Year

In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic. With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work […]

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NRF’s Optimistic Retail Forecast At Risk

For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the end of November to make its prediction, and as per usual, it was exceedingly optimistic. […]

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Moms Will Be This Year’s Holiday Hero

Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive […]

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How SmartGift Cracked the Code in Online Gifting

While we await the National Retail Federation’s holiday retail forecast – which will come any day – Deloitte and Forrester are out with their predictions for holiday 2020 and year-end. Big Four accounting firm Deloitte has a “glass half full” view, expecting a rise in holiday retail sales between 1% to 1.5%. On the other […]

American Main Street

Main Street Coronavirus Survival Guide: How an Art Gallery, Jewelry Store, Home Furnishings Store, Gift Shop and Florist Will Survive Shutdowns

Small businesses’ opportunity to apply for their piece of the initial $379 billion CARES Act funding has come and gone. Overwhelmingly popular, the National Federation of independent Businesses reports that 70% of its 300,000 members applied for loans. While Congress moved quickly to add additional funds to the program for small businesses, tax attorney Logan […]

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