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What Amazon Prime Day And Other ‘Christmas in July’ Events Predict For Holiday 2022

Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]

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Corporate Gifting Caught Fire This Past Year

In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic.With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work performance […]

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Moms Will Be This Year’s Holiday Hero

Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic.But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive demographic […]

Faire Marketplace

How Faire Gives Main Street Retailers and Their Partners A Lift

Bracketed by Black Friday and Cyber Monday, this November 30 is Small Business Saturday. It’s independent retailers’ day to shine. Last year American Express, the event’s sponsor, reported that 104 million shoppers spent a record high of $17.8 billion that day. Nearly 60% of participating small business owners said that Small Business Saturday contributes significantly […]

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Business Gifts & Gifting

The Big $125 Billion Business of Business Gifting

It’s that time of year when every man and woman  starts to think about gifts to give, and in the case of children, gifts to receive. It’s the same for people in business. They know the value of business gifting, as fellow Forbes.com contributor Ian Altman makes clear, “It’s always a good idea to show clients your […]