Archive | Gifts & Gifting

RSS feed for this section

What Amazon Prime Day And Other ‘Christmas in July’ Events Predict For Holiday 2022

Amazon Prime Day event, held July 12 and 13, broke records to become the biggest event in company history. However, the company didn’t provide a final sales tally, and we likely won’t get the results until next quarter. As it is, news from the retail giant wasn’t so good in the second quarter, with revenue […]

Comments Off on What Amazon Prime Day And Other ‘Christmas in July’ Events Predict For Holiday 2022 Continue Reading →
corporate gifts photo-1608755727748-dfa2e44f255b

Corporate Gifting Caught Fire This Past Year

In normal times, corporate gifting is a routine cost of doing business. It’s used to recognize employees and strengthen relationships with clients or partners. But it took on new urgency as a result of the pandemic. With company staff dispersed, a well-chosen gift became a way to keep employees connected and reward them for work […]

santa photo-1603793303277-ed67787545e5

NRF’s Optimistic Retail Forecast At Risk

For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the end of November to make its prediction, and as per usual, it was exceedingly optimistic. […]

moms photo-1512484580809-b5251c5df9dd

Moms Will Be This Year’s Holiday Hero

Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive […]

gifting christmas photo-1514207994142-98522b5a2b23

How SmartGift Cracked the Code in Online Gifting

While we await the National Retail Federation’s holiday retail forecast – which will come any day – Deloitte and Forrester are out with their predictions for holiday 2020 and year-end. Big Four accounting firm Deloitte has a “glass half full” view, expecting a rise in holiday retail sales between 1% to 1.5%. On the other […]