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Business Gifts & Gifting

The Big $125 Billion Business of Business Gifting

It’s that time of year when every man and woman  starts to think about gifts to give, and in the case of children, gifts to receive. It’s the same for people in business. They know the value of business gifting, as fellow Forbes.com contributor Ian Altman makes clear, “It’s always a good idea to show clients your […]

Gifting marketing strategies

Gifting Strategies for Retailers in the Experience Economy

Gifting can be a powerful retailing strategy that will build customer loyalty and repeat business, not to mention the exponential potential it offers retailers to reach out to the gift recipient to come to the store when they also need a gift. Throughout the year people celebrate holidays, occasions, life events and milestones by purchasing […]

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Greeting Cards

Hallmark Is Paying the Price from Abandoning What Made It Great

A recent study of US consumer companies’ brand reputations placed the venerable Hallmark brand in its top ten list. With a score of 82.4 points it ranked as the #4 brand behind Rolex, Sony and Lego, according to the 2017 Consumer RepTrak report from the Reputation Institute, which surveys on more than 5,000 companies across 22 countries […]

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store christmas photo-1481437156560-3205f6a55735

Holiday Sales Forecasts Are Not Worth The Paper They Are Printed On

As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]

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Everyone's Gifted Beekman 1802

Retailers: You Don’t Need to Be a Marketing Genius to Have a Genius Marketing Idea

You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]

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