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Greeting Cards

Hallmark Is Paying the Price from Abandoning What Made It Great

A recent study of US consumer companies’ brand reputations placed the venerable Hallmark brand in its top ten list. With a score of 82.4 points it ranked as the #4 brand behind Rolex, Sony and Lego, according to the 2017 Consumer RepTrak report from the Reputation Institute, which surveys on more than 5,000 companies across 22 countries […]

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store christmas photo-1481437156560-3205f6a55735

Holiday Sales Forecasts Are Not Worth The Paper They Are Printed On

As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]

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Everyone's Gifted Beekman 1802

Retailers: You Don’t Need to Be a Marketing Genius to Have a Genius Marketing Idea

You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]

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main-dish

How The Main Dish Succeeds in the Challenged Tableware Market

The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players.  As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]

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go-go gifts

Black Friday 2015 Was Black Indeed This Year

Early results are in:  Black Friday was a wash out!  Research firm ShopperTrak reports that retail sales were down 10% this past “Black Friday.” Some pundits blame the Friday downturn on sales shifting to Thanksgiving, but ShopperTrak says sales were down then too and by the same percentage. Retailers’ remaining hope is that internet sales […]