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Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed. Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage […]
Between now and at least the end of March if not longer, a growing number of retailers, malls, and shopping centers are shutting their doors to reduce the spread of COVID-19, or as Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, says to “flatten the curve.” Thereafter, following the experience […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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