Archive | March, 2018

Gifting marketing strategies

Gifting Strategies for Retailers in the Experience Economy

Gifting can be a powerful retailing strategy that will build customer loyalty and repeat business, not to mention the exponential potential it offers retailers to reach out to the gift recipient to come to the store when they also need a gift. Throughout the year people celebrate holidays, occasions, life events and milestones by purchasing […]

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Allwood Eagle Point Cabin Kit

You Can Buy Everything for The Home on Amazon, Even the House

I discovered you could buy homes on Amazon by accident one day while shopping. After I stopped laughing – “Who puts a $46,900 charge on their American Express there?” – I had to do more research. I found out plenty of people are not afraid to buy a house on Amazon.  Two companies that have built […]

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Personal touch

People Not Product Are Retailers’ Secret Weapon: Give the Personal Touch

Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]

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1stdibs furnishings

First Look at Design Trends from 1stdibs

1stdibs, the global marketplace for antiques and one-of-a-kind furniture and decorative accessories, art, jewelry, vintage fashions and objects d’art, just released its Interior Designer Trends Survey. Tapping the insights from its 40,000 designer members of its 1stdibs Trade Program, it reveals the design trends that its members believe will take center stage this year for the […]

Authentic Luxury Bath at Corinthian Hotel, London

Marketing Authentic Luxury for Designers (Speech)

Join me April 4 at The Estate, Atlanta for the next AuthLux Summit, sponsored by ROHL, the authentic luxury brand for kitchen and bath faucets and fixtures. I will be presenting a deep-dive into how designers can use authentic luxury to market their design business more successfully and more profitably. Also sharing insights on authentic […]