Luxury shoppers increasingly rely on AI, but it is designed to meet defined needs, not create desire. Luxury desire is built on human factors that AI can’t replicate.
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How Luxury Brands Can Bridge The Innovation Gap With GenAI
There’s lots of talk in luxury brand circles about GenAI reshaping luxury innovation. The upcoming Luxury Innovation Summit to be held in October in Geneva will be devoted to exactly that topic. Over 500 executives are expected to attend to find out how. For legacy luxury brands steeped in heritage, innovation presents a challenge. Too much change […]
LVMH Understands The Human Element Is Luxury’s AI Challenge
Luxury brands are widely using basic AI for data analysis to forecast demand, in supply chain management and to support other operational uses, but the emergence of generative AI (GenAI) takes AI to a whole new level, both maximizing the opportunities and the challenges. Basic AI is programmed to analyze data, identify patterns and make […]
