Archive | June, 2019

Luxury consumers say "Enough Already!"

Luxury Consumers Are Burned Out, But Luxury Brands Keep Stoking The Fire That Caused It

New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.

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Cell phone luxury

How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]

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Millennials and GenZ luxury market

How Millennials and Gen-Z Are Radically Changing the Luxury Market

A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025. The study, produced by two powerhouses in luxury circles, Boston […]

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