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Marketing Luxury of Interior Design Cover

New Book Helps Interior Designers Be as Exceptional Marketers, as They Are Designers

The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele.  Designers must fight back against the onslaught with more effective marketing strategies.  This new book, Marketing the Luxury of Interior Design, will show designers how. More retailers are moving upscale […]

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The Home Trust International Names Pamela Danziger a Leader in Luxury + Design

The Home Trust International has named Pamela N. Danziger, Unity Marketing, to its prestigious panel of “Leaders in Luxury + Design.”  She is recognized for her leadership in market research serving the luxury home furnishings industry. Founded in 2012, the Palm Beach-based The Home Trust International is an invitation-only network of companies that brings together […]

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How The Main Dish Succeeds in the Challenged Tableware Market

The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players.  As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]

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What’s Missing in the Interior Design Industry? In a Word, BRANDING!

In preparation for my September 12 talk at the New York International Carpet Show (NYICS) on Trend Insights:  What Consumers Are Looking for Now!, I have been digging into the interior design industry, one that leads the consumer market in home design trends. ASID (American Society of Interior Designers) just released a new state of […]

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