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Ulta Is Ready For The New Face In Beauty

Now that the face masks have come off and life is steadily getting back to normal, women have a new relationship with the face they see in the mirror. Their old skincare and makeup routines have fallen by the wayside, replaced with a new focus on health and a desire to express one’s own most […]

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Rising Lipstick Sales Confirms ‘Lipstick Effect’ Is Beauty’s Leading Economic Indicator

In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that provide an emotional uplift without breaking the budget. Lipstick fits the bill.While the lipstick effect […]

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Sephora’s Already-Great Beauty Insider Loyalty Program Is Getting Even Better

Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it.Business Insider calls it out for offering members access to beauty classes, special promotions, exclusive sets and extending extra perks through credit cards. Shopify highlights the program’s flexibility that gives members access to discounts to its […]

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