Archive | Beauty

RSS feed for this section
allef-vinicius-9fZcbFucmXI-unsplash

Ulta Is Ready For The New Face In Beauty

Now that the face masks have come off and life is steadily getting back to normal, women have a new relationship with the face they see in the mirror. Their old skincare and makeup routines have fallen by the wayside, replaced with a new focus on health and a desire to express one’s own most […]

andriyko-podilnyk-F4AMM1293ag-unsplash

Rising Lipstick Sales Confirms ‘Lipstick Effect’ Is Beauty’s Leading Economic Indicator

In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that provide an emotional uplift without breaking the budget. Lipstick fits the bill. While the lipstick […]

Comments Off on Rising Lipstick Sales Confirms ‘Lipstick Effect’ Is Beauty’s Leading Economic Indicator Continue Reading →
Sephora Store by RICHARD CADAN PHOTOGRAPHY

Sephora’s Already-Great Beauty Insider Loyalty Program Is Getting Even Better

Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it. Business Insider calls it out for offering members access to beauty classes, special promotions, exclusive sets and extending extra perks through credit cards. Shopify highlights the program’s flexibility that gives members access to discounts to […]

Comments Off on Sephora’s Already-Great Beauty Insider Loyalty Program Is Getting Even Better Continue Reading →
Beauty Business Trends

The Future of the Beauty Market Described in these Six Trends

Today the global beauty industry is a $532 billion business. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025. Even if the […]

Comments Off on The Future of the Beauty Market Described in these Six Trends Continue Reading →
marketing luxury beauty in brand new style white paper

Luxury Beauty: Does the ‘Lipstick Effect’ Still Hold Today?

Back in 1999, former Harvard University Professor, and now Professor Boston University, Juliet Shor introduced the ‘lipstick effect’ theory in her book entitled The Over Spent American (1999).  Her thesis: Consumers will buy higher-priced, more prestigious lipsticks, specifically Chanel, that are used in public, vs. lower-priced, less prestigious brands that are used in privacy of the […]

Comments Off on Luxury Beauty: Does the ‘Lipstick Effect’ Still Hold Today? Continue Reading →