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Sephora Store by RICHARD CADAN PHOTOGRAPHY

Sephora’s Already-Great Beauty Insider Loyalty Program Is Getting Even Better

Look at most any list of the top retail brand loyalty programs and Sephora’s Beauty Insider typically is on it. Business Insider calls it out for offering members access to beauty classes, special promotions, exclusive sets and extending extra perks through credit cards. Shopify highlights the program’s flexibility that gives members access to discounts to […]

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Beauty Business Trends

The Future of the Beauty Market Described in these Six Trends

Today the global beauty industry is a $532 billion business. The U.S. currently is the world’s largest beauty market, with about 20% share, followed by China (13%) and Japan (8%). While projections for growth vary, most agree it will continue to advance at a 5%-to-7% compound-annual-growth-rate to reach or exceed $800 billion by 2025. Even if the […]

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Cell phone luxury

How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]

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