Since October 2018, Ulta has been moving ahead of both Amazon and Sephora as consumers’ first choice for beauty shoppers, according to Cowan’s monthly consumer tracking survey.
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Ulta, Sephora and Amazon: Where Is the $56.4b U.S. Beauty Retail Market Headed
LVMH just released its first-half 2018 financials, and by all accounts, its retail beauty brand Sephora is off to a good start this year. While the company doesn’t break out sales of Sephora in its Selective Retail reporting group, it revealed LVMH Selective Retail grew 9% over the same period the previous year and bragged: “Sephora achieved […]
Luxury on Amazon? Coty Wins Battle, Amazon Will Win the War
Many in the luxury industry cheered after the recent ruling by Europe’s top court that Coty and other luxury brands could prohibit retailers and distributors from selling products on a third-party internet platform such as Amazon and eBay. The European Court of Justice ruling came as a result of case referred by a German court where Coty […]
Tiffany-Coty Perfume License: Five Keys to Luxury Brand Licensing Success
Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]
How Unilever’s Mass-Market Suave Brand Proves Luxury Is a Mindset
Recently Fast Company reported that Suave, Unilever’s mass-market shampoo brand, “fooled a bunch of beauty influencers into thinking it was luxury haircare.” It changed its name to Evaus (Suave spelled backwards), redesigned the package, gave it a premium price and presented it to a group of beauty bloggers and influencers to test. The result: The influencers […]
