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As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]
The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele. Designers must fight back against the onslaught with more effective marketing strategies. This new book, Marketing the Luxury of Interior Design, will show designers how. More retailers are moving upscale […]
Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry. While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]
The Home Trust International has named Pamela N. Danziger, Unity Marketing, to its prestigious panel of “Leaders in Luxury + Design.” She is recognized for her leadership in market research serving the luxury home furnishings industry. Founded in 2012, the Palm Beach-based The Home Trust International is an invitation-only network of companies that brings together […]
The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players. As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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