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Just Adding Home Won’t Make Banana Republic A Lifestyle Brand

Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]

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To-The-Trade Schumacher Pivots To Consumers For Growth

In the world of interior design, wallpaper is making a comeback. Having reached $1.7 billion globally in 2022, with the U.S. having over one-third market share, the wallpaper and wallcoverings market is projected to advance at a 4.3% compound annual growth rate through 2030. Prized for its ability to add texture, dimension and artistic sophistication […]

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RH Prepares To Disrupt The To-The-Trade Interior Design Industry

Initially, RH CEO Gary Friedman was in a sober mood to deliver a sober message in the company’s most recent third-quarter 2022 earnings report. Though its revenues and operating margin exceeded the previous outlook, revenues dropped 14% from last year’s $1,006 million to $869 million and adjusted operating margin declined from 27.7% last to 20.8% this […]

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Parachute Is Picking Up The Pace To Grow As A Lifestyle Brand

Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple. Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and Parachute officially became a […]

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In The Battle For The Barbecue, Traeger Competes As The ‘Apple’ Brand

Within a week of each other last year, the century-old Weber grill company and the 35-year-old upstart Traeger filed IPOs. Coming out of the block, Traeger shares traded at a premium of $25 to Weber’s $16 per share, and Traeger reached its peak at $29 the day after Weber filed.  But by the end of […]

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