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Join me September 25 in Asheville, NC at the American Lighting Association’s Annual Conference, Tuesday September 25, where I will be keynoting the morning session, followed by a break out session of special interest to lighting showrooms and retailers. My topics: Let There Be Light: A Design Guide for Millennials’ Homes Millennials are the next […]
People with money – people who can enjoy all the luxuries that money can buy – have a plethora of choices of how to spend it, from luxury travel and dining, the clothes and jewelry they wear, the fashion accessories they carry, and the cars they drive. But the purchase consideration for these types of […]
Recently Ikea hosted its annual Democratic Design Days event, where the company introduces its upcoming collections and collaborations. First held in 2014, with journalists, bloggers and influencers invited to the company’s headquarters in Älmhult, Sweden, this year’s event was live streamed for all to see. The concept of “democratic design” was introduced by French designer and […]
Since 2000, the ranks of the affluent have been growing in overdrive. The number of millionaires globally has grown by 170%, while the number of UHNWIs (individuals with net worth of $50 million or more) has multiplied five-fold, making the ultra HNW the fastest growing segment of the wealthy, according to Credit Suisse Global Wealth Report. Today […]
On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam