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In The Battle For The Barbecue, Traeger Competes As The ‘Apple’ Brand

Within a week of each other last year, the century-old Weber grill company and the 35-year-old upstart Traeger filed IPOs. Coming out of the block, Traeger shares traded at a premium of $25 to Weber’s $16 per share, and Traeger reached its peak at $29 the day after Weber filed.  But by the end of […]

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Category-Killer Floor & Decor Sees A Runway To 500 Stores And $17 Billion In Sales

Floor & Decor just reported strong revenue growth for the second quarter ending June 30. Net sales increased 26.7%, reaching $1.1 billion with comparable store sales up 9.2% year-over-year. Explaining that the 2021 comparables faced in the second quarter were the “hardest” for the year, CEO Tom Taylor announced earnings per share of $0.76 were […]

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FloorFound Makes the Circular Recommerce Market Accessible to Retail Furniture Brands

Last year Americans bought some $180 billion worth of furniture, according to the Bureau of Economic Analysis. The bulk of that was spent with traditional brick-and-mortar retailers, though online e-commerce is taking a growing share of sales, somewhere around 15%.   While retailers hope all those products find a happy home, returns are inevitable, especially […]

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Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand

Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]

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RH Pauses Plans as Ukraine, Supply Chain, Rising Interest Rates and Inflation Impact Demand

In the most recent RH earnings call, CEO Gary Friedman didn’t exactly hit the company’s brakes, but he did take his foot off the accelerator. Still proclaiming 2022 will be the year of new, that newness will be late on arrival. Reporting yearly and fourth-quarter results ending January 29, 2022, the company just met the […]

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