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New American dream home

American’s Search for a More Livable Home: The New American Dream Home

Back in 2008 John Zogby, founder of the Zogby International Poll, predicted a seismic shift in American’s aspirations, values and ideals in his book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream.  Zogby identified four mega-trends that are shaping the trajectory of the American culture and fundamentally redefining the American […]

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Ikea store

Why IKEA Is a Retail Competitor to Fear

The recent passing of Ikea founder Ingvar Kamprad has revived attention to a retailer that is too frequently overlooked in home furnishings circles. All too often it is the butt of jokes. From the unintelligible instructions required to assemble its furniture and the unpronounceable names for the 9,500 products it sells to its meatballs, Ikea is more often laughed […]

pirch

What Went Wrong at PIRCH

There is a myth in business that after a company rises to the top in the business press with cover stories in Forbes, Fortune, and Business Week that it’s headed for a fall. Called the “Fortune Cover Curse,” Gawker’s Owen Thomas reports there is statistical evidence behind the curse. “Headlines from featured stories in Business […]

home with computer pexels-photo-269129

Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out

Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]

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Amazon Furnishing American Home

Amazon’s Next Big Play: Furnishing American Homes

As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]