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Woman with facemask

Luxury in a Post-Covid World

Letting no crisis go to waste, the MBB big-three consulting firms – McKinsey & Company, Boston Consulting Group, and Bain & Company – have all come out with their post-coronavirus predictions for the luxury market. I’ve spent hours digesting their reports, including interviewing Bain’s Claudia D’Aprizio, who is arguably the world’s leading authority on the […]

Shanghai, China

All Eyes Are on China for Luxury’s Recovery, But Future Success There Is Not Guaranteed

Since the 2008/2009 recession, China has effectively become the tail that wags the dog of the global luxury market. That’s because China was largely unaffected by the economic downturn that battered the market throughout the rest of the world. Not only that, Chinese consumers, with their growing economic power, expressed a heady appetite for luxury […]

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Wellbeing

Coronavirus Will Make Wellbeing the New Luxury Trend of the Future

The coronavirus shutdown has forced a reset to consumers’ purchasing behavior across the globe and at every income level. In a blink of the eye, consumer spending shifted from discretionary to necessity purchases and has remained that way throughout the months of the shutdowns. With luxury being the most discretionary of all consumer purchases, it […]

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Louis Vuitton store

Luxury Market Will Take Years to Recover from COVID-19

Two of the world’s leading authorities on the luxury market, Boston Consulting Group (BCG) and Bain and Company, are out with their latest assessments of the impact of the coronavirus pandemic on the luxury market. Their findings are sobering, at best. What once was a shining light in the consumer market has now gone dark […]

Luxury shopper

Future-Proofing Luxury Brands After Coronavirus

On March 13, American consumer confidence saw the largest single-day drop in more than two years, continuing a downward trend that began earlier this month, as measured in a daily survey by Morning Consult. Under normal circumstances, the company releases its Index of Consumer Sentiment (ICS) weekly, but because of the national emergency caused by […]