Luxury fashion brands are hoping ‘The Devil Wears Prada 2’ will attract Gen Z and revive a personal luxury market facing a two-year downturn. However, prospects are unlikely.
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Luxury fashion brands are hoping ‘The Devil Wears Prada 2’ will attract Gen Z and revive a personal luxury market facing a two-year downturn. However, prospects are unlikely.
Luxury is entering a new era — slower, more selective, and far less forgiving. The post‑pandemic boom is over. What comes next is not decline, but a reset — one that will separate brands that protect their value from those that quietly lose relevance.
Quince is disrupting the luxury market by offering high-quality goods at mass-market prices through its efficient manufacturer-to-consumer model.
This holiday season Gen Z prioritizes real-life experiences, community, and tradition over materialism in a search for meaningful connections amid economic uncertainty.
When the industry’s juggernaut – LVMH – sees its largest fashion and leather goods segment down 8% in 1H2025, it is warning of a wider industry downturn.