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Customer Loyalty

How Foot Locker, Nike and The North Face Earn Millennials’ Customer Loyalty

Ever since Salesforce.com CEO Marc Benioff declared that “Loyalty is dead,” in a November 2017 interview with Mad Money’s Jim Cramer, business leaders have been wringing their hands. But listen beyond the attention-getting soundbite, and you will learn that what Benioff is talking about is the way businesses define customer loyalty, i.e. as a program. […]

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Martin Patrick 3 store interior

Minneapolis’ Martin Patrick 3 May Be the Hottest Retailer in the Hottest Retail Market

Fast Company magazine recently identified five cutting-edge retailers that have figured out how to compete in the age of Amazon and bring shoppers back to the physical store in an article entitled “The future of retail in the age of Amazon.” Three of the five retailers profiled – Mall of America, Target and Martin Patrick 3 […]

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Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]

Times Square, New York City

Retail’s Future in 9 Demographic Trends

In this age of Big Data, when every retailer’s cup runneth over with consumer information, it has become easy to say, “Demographics don’t matter.” Take this article in HuffPost’s Advertising Week by Alexander Jutkowitz, who writes: “Ending our reliance on demographics will not only make us more effective marketers, but will also help eliminate damaging stereotypes that crop up so […]

Fashion runway

Ex-CEO of Calvin Klein Talks About Tapestry, Michael Kors and American Luxury

The latest financial releases from American luxury stalwarts Tapestry (Coach, Kate Spade and Stuart Weitzman) and Michael Kors (MK and Jimmy Choo) showed strong performances this year. With retail up 5.5% year-over-year through July, prospects look good for the rest of the year. Both companies reported outstanding gains on the topline: Tapestry up 31% in both 4Q18 and […]

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