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Hispanic Heritage Month NM Store 2 (1)

For Neiman Marcus Celebrating Hispanic Heritage Is More Than Just A Month-Long Event

Gabriela Hearst, Carolina Herrera, Johanna Ortiz, Tata Harper, Manolo Blahnik, Oscar de la Renta, Narcisco Rodriquez and Paco Rabanne share more than just being fashion designers. They all trace their heritage from Hispanic and Latino origins. And they all are taking the spotlight in selected Neiman Marcus window displays in honor of Hispanic Heritage Month, […]

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Holiday Retail 2021 Threatened by Rising Prices, Product Shortages and Delta Variant

After people satisfy their basic human needs for food, clothing and shelter, their safety and security needs take precedence, ahead of higher-level needs for love and belonging, self-esteem, and self-actualization on Maslow’s hierarchy. Given our overall high quality of life, American consumers have been primarily focused on their higher-level needs, taking the basics for granted. […]

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Mapping the New Consumer Path to Purchase

We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem is […]

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Instead of Talking about ‘Post-Aspirational’ Consumers, Talk of ‘Transcendent’ Luxury

The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.” For years the term “aspirational consumer” has been used in […]

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Ikea Catalog

Ikea Cancels Its Catalog, Breaking a Vital Link in the Customer Journey

As 2020 draws to a close, every retailer is ready to close the books on this most disruptive of years. Ikea is quite literally closing its books. It is ending the 70-year run of its iconic catalog. The Ikea catalog will be relegated to a museum, where it becomes a nostalgic reminder of days gone […]

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