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Instead of Talking about ‘Post-Aspirational’ Consumers, Talk of ‘Transcendent’ Luxury

The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.” For years the term “aspirational consumer” has been used in […]

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Ikea Cancels Its Catalog, Breaking a Vital Link in the Customer Journey

As 2020 draws to a close, every retailer is ready to close the books on this most disruptive of years. Ikea is quite literally closing its books. It is ending the 70-year run of its iconic catalog. The Ikea catalog will be relegated to a museum, where it becomes a nostalgic reminder of days gone […]

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NRF’s Optimistic Retail Forecast At Risk

For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the end of November to make its prediction, and as per usual, it was exceedingly optimistic. […]

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Moms Will Be This Year’s Holiday Hero

Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive […]

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In a Post-Covid World, Every Retailer Must Find Its ‘Essential’

As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers. Two new studies, one from IBM projecting retail through year-end […]

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