A new generation of affluent customers demands a new way of marketing luxury goods and services. Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]
Archive | Affluent Consumers
RSS feed for this sectionWho Are the HENRYs? What Do They Want? Why Do They Matter?
HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future
Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]
Do the Millionaires Still Live Next Door or Have They Moved? Luxury Marketers Need to Know, says Pam Danziger of Unity Marketing
A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]
Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future
New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]