Call (717) 336-1600 or Email
to consult Pam
Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]
This webinar is ideal for: Luxury brands Marketers targeting affluent consumers Retailers aimed at high-end customers Advertising, branding and media agencies Investors What the research tells us: In early October 2015, a total of 1,200 affluent consumers who made any high-end or luxury purchases over the past three months were surveyed as part of Unity […]
Understand the next generation’s needs and longings for home Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]
The U.S. luxury market is the world’s largest, by far Totaling an estimated €64.9 billion in 2014, the U.S. is larger than the next four largest markets combined, according to Bain/Altagamma. The U.S. represents luxury brand’s greatest marketing opportunity because the number of Americans who can afford to pay luxury prices dwarfs that of any […]
A new generation of affluent customers demands a new way of marketing luxury goods and services. Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam