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Personal touch

People Not Product Are Retailers’ Secret Weapon: Give the Personal Touch

Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]

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Millennial wedding couple

Is a Wedding A Luxury too Few Millennials Can Afford?

It isn’t easy to succeed in today’s wedding market, as bankrupt bridal gown company Alfred Angelo and struggling David’s Bridal have discovered. Once an evergreen market where businesses could depend upon a steady demand for products and services, the wedding market hit the skids during the recession and has yet to recover. With a total […]

igor-ovsyannykov-254180

Anything Worth Having Is Worth Waiting For: The Myth of Instant Gratification

Ask shoppers what they want and you’ll find they want it all — good quality products, wide selection, low prices — and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the last, instant gratification, […]

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instant gratification

What The Latest Retail Sales Trends Reveal About American Shoppers

The latest Census Department release on retail sales for June 2017 gave a sobering look at the current state of American retail. While total sales year-over-year were up 3.9% for the first six months, a rundown comparing May to June 2017 estimates (unadjusted) were not so kind. Every major reporting category except electronics and appliance stores and […]

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instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

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