After a recent downturn, the China luxury market is stabilizing, but growth remains elusive. To return to growth, luxury must align with changing consumer psychology.
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How Louis Vuitton Earned Priceless Cultural Capital At The World Cup
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
AI Can Predict Luxury Trends—But It Can’t Code The Desire That Drives Them
Luxury shoppers increasingly rely on AI, but it is designed to meet defined needs, not create desire. Luxury desire is built on human factors that AI can’t replicate.
Luxury Hopes for A ‘Devil Wears Prada 2’ Halo, But Gen Z May Not Oblige
Luxury fashion brands are hoping ‘The Devil Wears Prada 2’ will attract Gen Z and revive a personal luxury market facing a two-year downturn. However, prospects are unlikely.
Here’s The Guide To Where The Luxury Market Is Headed In 2026 — And How To Win
Luxury is entering a new era — slower, more selective, and far less forgiving. The post‑pandemic boom is over. What comes next is not decline, but a reset — one that will separate brands that protect their value from those that quietly lose relevance.
