Archive | August, 2018

Luxury woman shopper

Should a Luxury Brand Take Political Sides? Why It Matters

In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]

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