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An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail. Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]
You Are Invited to Sponsor a New Study of Affluents and their Shopping Preferences & High-End Purchases What are the trends will impact the shopping behavior of affluents in 2016? How will those trends affect your company’s growth prospects this year? What challenges will you face at retail this year? What opportunities can help you […]
Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring. After […]
What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online: A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you. It gives an overview of how affluents are using the internet today and data to help […]
The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury Disruption – It’s a hot word in business circles. We all know the effects of market disruption brought on by marketers like Amazon. And we all know that the internet is what causes market disruption to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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