Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
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How Louis Vuitton Earned Priceless Cultural Capital At The World Cup
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
How Luxury Brands Are Showing Up At The World Cup
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Adidas And Nike Face Off In A World Cup Marketing Showdown
The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.
Adidas Captures The Cultural Moment As Nike’s Influence Falls
New global data shows Adidas gaining consumer trust and brand momentum while Nike faces declining reputation and loyalty across key markets.
