New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.
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Can Michael Kors’ Capri Become the American LVMH?
When the news broke that Michael Kors Holdings paid $2.12 billion for Italian fashion brand Gianni Versace S.p.A., people were surprised at the price. Calling the offer “a rich one,” the Wall Street Journal reported the brand had generated only $17.5 million in profits last year. Investment analyst Oliver Chen with Cowen and Company was more bullish about the […]
Should a Luxury Brand Take Political Sides? Why It Matters
In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]
Louis Vuitton or Hermès: Which Brand Wins in the Battle for Authenticity?
Today we live in an age of authenticity. Authentic brands, authentic communications and authentic relationships with consumers is demanded. An overwhelming 86% of consumers say brand authenticity is important when deciding which brands to support, according to a study conducted by Stackla. These findings were validated by another global study by Cohn & Wolfe. In that survey of […]
Battle of the Fast Fashion Giants: Why Zara Wins, H&M Loses
Fast fashion is the darling of the fashion retail today. Whereas women’s clothing store sales have declined 2.7 percent from 2016-2017 in the U.S., a recent report from Hitwise shows the fast fashion market has grown 21 percent worldwide over the past three years. Two brands are the leaders in the fast fashion market: H&M […]
