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Balenciaga’s Teddy-Bear Ad Pushes Luxury Out Of Bounds

Balenciaga is once again embroiled in controversy on the heels of cutting ties with Kanye West, a.k.a. Ye, over anti-Semitic statements he made. It has been widely vilified for its holiday ad campaign featuring children posed with plush teddy-bear bags wearing S&M bondage gear. The company pulled the ad with an apology on Instagram for […]

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Ralph Lauren Returns To True Luxury With Aggressive Plans for Growth

Ralph Lauren Company CEO Patrice Louvet and his executive team took to the stage recently in RL’s first investor presentation since 2018. Four years in the making, it was a big event lasting some four hours and backed up by a nearly 200-page presentation. The bulk of the time and pages were devoted to the […]

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Power of Paradox Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet […]

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Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand

Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]

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Conspicuous Consumption Is Back as Higher Luxury Prices Drives Demand

The personal luxury goods market has come through the most disruptive year in recent history and emerged on the other side stronger than ever. After reaching a global high of $307 billion in 2019, industry sales dropped a whopping 22% in 2020 only to recover and even top it in 2021, reaching $309 billion, according […]

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