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Luxury Brands

Should a Luxury Brand Take Political Sides? Why It Matters

In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]

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lv or hermes

Louis Vuitton or Hermès: Which Brand Wins in the Battle for Authenticity?

Today we live in an age of authenticity. Authentic brands, authentic communications and authentic relationships with consumers is demanded. An overwhelming 86% of consumers say brand authenticity is important when deciding which brands to support, according to a study conducted by Stackla. These findings were validated by another global study by Cohn & Wolfe. In that survey of […]

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Zara street shot

Battle of the Fast Fashion Giants: Why Zara Wins, H&M Loses

Fast fashion is the darling of the fashion retail today. Whereas women’s clothing store sales have declined 2.7 percent from 2016-2017 in the U.S., a recent report from Hitwise shows the fast fashion market has grown 21 percent worldwide over the past three years. Two brands are the leaders in the fast fashion market: H&M […]

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Rolex watch

Rolex Wins, Tiffany Loses: Contrasts in Luxury

Tiffany & Company recently delivered some happy news to its stakeholders. Following a strong two-month holiday season, when net sales increased 8%, the company posted a full year sales increase of 4% to reach $4,2170m worldwide. Each of Tiffany’s global reporting markets grew, with the exception of Japan (-1%), though in both Asia-Pacific and Europe comparable store […]

JennAir Smoke & Brass range

JennAir’s New Brand and New Look for the Next Generation Luxury Home Owner

Whirlpool chose the recent Architectural Digest Design Show to introduce its new JennAir branding along with a full line of 70 appliances that express the new image. JennAir is at the “pinnacle of Whirlpool’s family of appliance brands,” says Jon Hall, JennAir marketing director, “where we have a responsibility to drive progress in appliances for the modern luxury […]

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