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How to Innovate Luxury Brands? Through Luxury Consumer Experiences

Today luxury and innovation are two terms that rarely go together.  The challenge, as identified in the State of Luxury 2017:  The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]

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Where Luxury Brands Can Find Advertising White Space

Brands today face an increasingly crowded media marketplace to get their messages seen and heard.  Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]

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Pulling Back the Curtain on the Most Powerful Luxury Branding Strategy Today – The Person-to-Person Connection

“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz.  As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]

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Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es

In 2013, the American Marketing Association changed the definition of marketing.  It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]

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What Makes a Brand Luxury? Why Montblanc & Shinola both earn the title

In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do?   It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury:  How new […]

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