In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.
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How E.L.F. Beauty Became a ‘Sticky’ Brand
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
Nike Must Repair Its Reputation Before Financial Performance Recovers
Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
Luxury Is Losing Its Lustre As American Affluents’ Priorities Shift
Latest results of Research The Affluent Luxury Tracking study reveal a HNW/UHNW American consumer balancing their spending between indulgence and restraint.
Hermès Is Close On Chanel’s Heels As Luxury’s Number Two Brand And Gaining Ground
Chanel just announced revenues rose 16% to $19.7 billion in 2023 on a comparable basis at constant currency. It exceeded the 14% organic growth of industry leader LVMH’s Fashion and Leather Goods reporting segment but fell short of Hermès’ 21% advance on constant exchange rates, yet it surpassed Hermès in revenues of $14.5 billion (€13.4 […]
