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Naadam: A New DAVID Brand That High-Earning Millennials Love

A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]

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barista

Meet Your New Barista: Ralph Lauren

One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]

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How Unilever’s Mass-Market Suave Brand Proves Luxury Is a Mindset

Recently Fast Company reported that Suave, Unilever’s mass-market shampoo brand, “fooled a bunch of beauty influencers into thinking it was luxury haircare.” It changed its name to Evaus (Suave spelled backwards), redesigned the package, gave it a premium price and presented it to a group of beauty bloggers and influencers to test.  The result:  The influencers […]

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lipstick effect

Lipstick Effect Is in Effect Today

LVMH just released its 2016 annual report and it reveals important trends that will impact luxury brands for the years ahead.  While LVMH posted a healthy 5.4% increase from 2015 to 2016, its rate of growth was less than one-third of that from 2014 to 2015 when revenues rose a remarkable 16.4%. This may signal […]

marketing

Marketing Is Outdated — It Needs a New Strategy

A friend shared an interesting article with me this week with a provocative title, “Marketing is an outdated practice, period.” It was said at  Adobe’s Think Tank: The Future of Experience Business.   The statement arose around a question about marketing’s role in the experiential economy now that simply selling a product isn’t enough anymore. […]