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What Does A Luxury Brand Sound Like?

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he said. But their vote was overridden by more […]

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How Signet Differentiates Kay and Zales To Expand the Mid-Priced Jewelry Market

Following a challenging pandemic year when Signet Jewelers’ sales declined 14.8%, the company’s turnaround began in earnest during the second half of the fiscal year. Fourth quarter sales rose 1.5% – and 5.1% in North America where the company generates over 90% of revenue. The company’s recovery continues apace, with revenues reaching $1.7 billion in […]

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Brand Trust Is Built on Dependably Satisfying Consumer Expectations, not on Lofty Social Causes

After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. An April 2021 Pew found only 24% of Americans trust the federal government to do […]

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Tiffany Sales Will Double Under LVMH: Here’s How

Ever since news broke that LVMH Moët Hennessy Louis Vuitton was acquiring Tiffany & Company, speculation has swirled about how the giant French luxury conglomerate would fold in this iconic American brand. Aside from some bland corporate messaging, LVMH has been mum on its plans. But one thing is for sure, after a protracted and […]

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What Happens To Tiffany After LVMH Takes Over?

The luxury deal of the century is back on track. Pending Tiffany shareholder approval, the French conglomerate LVMH will acquire Tiffany and Company for $15.8 billion, making this the biggest deal for the world’s biggest luxury company, a company which has grown to 75 brands through acquisitions alone. A few short months ago, LMVH was […]