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What Happens To Tiffany After LVMH Takes Over?

The luxury deal of the century is back on track. Pending Tiffany shareholder approval, the French conglomerate LVMH will acquire Tiffany and Company for $15.8 billion, making this the biggest deal for the world’s biggest luxury company, a company which has grown to 75 brands through acquisitions alone. A few short months ago, LMVH was […]

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Turning Customers Into Company Representatives: How Outer, Shapermint and ChatDesk Do It

Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed. Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage […]

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Corporate purpose

How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose

For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]

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Louis Vuitton x NBA

Louis Vuitton x NBA: Good Play or a Step Out of Bounds?

Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]

Royal Sussex brand

What’s Next for Harry and Meghan’s Sussex Royal Brand?

For years the royals have been a cash cow for the British economy and its merchants. In 2017 the global Brand Finance firm estimated the annual contribution of the royal family at £1.8 billion ($2.33 billion), including £500 million in tourism, £193 million in Royal Warrants (official endorsements for over 800 brands used by the […]

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