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Greeting Cards

Hallmark Is Paying the Price from Abandoning What Made It Great

A recent study of US consumer companies’ brand reputations placed the venerable Hallmark brand in its top ten list. With a score of 82.4 points it ranked as the #4 brand behind Rolex, Sony and Lego, according to the 2017 Consumer RepTrak report from the Reputation Institute, which surveys on more than 5,000 companies across 22 countries […]

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Gucci Shopper (by 
Jarred Grabois, unsplash.com)

How Gucci Cracked the Millennial Code of Luxury

Kering, the global luxury group with brands including Bottega Veneta, Saint Laurent, Balenciaga, Brioni, Stella McCartney and others, is going gangbusters this year, with first three quarter 2017 revenues up 26.4% on reported basis over last year. Even in North America, which has been slow to advance for most luxury brands, posted a 20.7% uptick […]

Tapestry_Logo_WORKING FILE_V03

Coach Is Now Tapestry: Is a Name Change Enough to Change Its Fortunes?

Kraft became Mondelez, Google renamed itself Alphabet, Philip Morris was reborn as Altria and now Coach is Tapestry. Changing a company’s name is a really big deal, one fraught with peril of confusing customers by losing valuable brand awareness. Reporting in Fortune, Caroline Fairchild wrote: As corporations evolve their strategy, their brands can change too — for […]

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Fashion Show

Donna Karan’s Defense of Weinstein: When People Do Bad Things To Good Brands

Donna Karan walked out onto the red carpet recently at the CinéFashion Film Awards in Los Angeles and immediately stepped in a big, stinking pile of it. When asked about the allegations of sexual misconduct by her friend Harvey Weinstein, she instinctively jumped to his defense: “We have to look at ourselves [and think], How […]

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Tiffany ring pexels-photo-115567

How Wall Street Journal Got The Troubles At Tiffany Wrong

Earlier this month Wall Street Journal published a front-page story on Tiffany, entitled “Tiffany Hunts For A Way Back to ‘Cool’” which largely attributed its current crisis to one of leadership. Much of the blame was laid at the feet of past-CEO Frederic Cumenal, who joined the company in 2011 from LVMH Moët Hennessey where he ran […]

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