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Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed. Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage […]
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]
Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]
For years the royals have been a cash cow for the British economy and its merchants. In 2017 the global Brand Finance firm estimated the annual contribution of the royal family at £1.8 billion ($2.33 billion), including £500 million in tourism, £193 million in Royal Warrants (official endorsements for over 800 brands used by the […]
New study by Gartner L2 finds RH (a.k.a. Restoration Hardware) is way behind other specialty retailers in digital performance
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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