New global data shows Adidas gaining consumer trust and brand momentum while Nike faces declining reputation and loyalty across key markets.
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Sydney Sweeney And Travis Kelce Collabs Give American Eagle A Lift
Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
Cracker Barrel Can’t Afford To Lose Its Nostalgic Appeal
Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its nostalgic appeal to consumers of all ages.
Brand USA Has A Strong Global Reputation Despite Trade Tensions
Despite global trade tensions, a new study finds “Made in USA” remains strong globally. And purchase intent to buy American goods and services is fairly high globally.
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
