Aerosoles is leaning into its heritage for a brand revival, using DM catalogs to introduce new consumers and reengage legacy customers to its comfort-driven styles.
Archive | Brand Marketing
RSS feed for this section
JCPenney Goes To School In The Next Phase Of Its ‘Yes’ Turnaround Strategy
JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers’ consideration set, even as sales and traffic continue to lag.
Inside Cole Haan’s Reinvention Into A Comfort-First Lifestyle Brand
Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
How Louis Vuitton Earned Priceless Cultural Capital At The World Cup
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
How Luxury Brands Are Showing Up At The World Cup
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
