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Bobbi Brown Cosmetics

Bobbi Brown Cosmetics Is Back and It’s about Time

Across the spectrum of beauty brands, Bobbi Brown Cosmetics is iconic. Everybody that is anybody knows it, but that isn’t saying everybody buys it. Part of Estée Lauder Companies’ $14.9 billion empire of beauty brands, it’s a brand that from an outside observer seems to be overshadowed by its bigger siblings, like M·A·C, the only […]

Amazon.com

Can Amazon Succeed in Luxury?

No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who dreamed a bookstore could become the world’s largest retailer, must be the craziest of all as he tops the list as the world’s richest person, just ahead of another mad […]

Package delivery

Holiday 2019 Wasn’t So Jolly For Brick-and-Mortar Retailers and Challenges Will Continue

Early results are in and they show that holiday retail sales increased 3.4% (excluding automobiles), according to Mastercard’s post-Christmas holiday report for sales November 1 through December 24. But most of that growth, as well as through the rest of the year, is attributed to e-commerce.

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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Cell phone luxury

How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]

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