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Barbell effect

Beware the Barbell Effect: Feeling the Death Squeeze?

The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other.  The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]

content marketing

Successful Content Marketing Starts with Research

Today it seems like every brand is doing it:  Content Marketing.  Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell.  Now brands need to tell stories about their products and what unique differences they offer to the customer.  So content […]

Affluents Online

Online Is Where Retail Growth Is & the Affluent Are the Big Spenders at Retail: Marry the Two — Online + Affluent — for Marketing Success

What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you.  It gives an overview of how affluents are using the internet today and data to help […]

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Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk

Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]

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Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage

Saatva offers mattress shopping in new luxury style Rapidly-growing demand for mattresses, along with intense competition and rampant discounting at retail, turns luxury mattress brands into commodities. Online-marketer Saatva is taking advantage of the confusion to disrupt the high-end market with streamlined shopping experiences. Get Inspired>> Buying a mattress the traditional way is a nightmare, […]

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