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Wayfair Way Day

Wayfair’s Way Day Brought Traffic, But Did It Bring Sales?

On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]

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Badgley Mischka Runway app IMG_7148

Luxury’s Online Future Revealed in 5 Brands

Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically changing consumer market, that […]

Gucci Shopper (by 
Jarred Grabois, unsplash.com)

Gucci Is Leaving Louis Vuitton in the Dust Online

Among its luxury competitive cohort, Gucci is killing it online. Gucci was just named one of the three 2017 Momentum Award winners by SimilarWeb in the retail category, the only luxury brand to be so recognized. Gucci joins Uniqlo.com and Stitchfix.com as leaders in the online world of retail, based on the company’s algorithm measuring online traffic […]

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Amazon’s Customer Loyalty Is Amazing: Time to Become a Third-Party Seller?

Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until […]

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Tiffany & Co store window (by David Cohen, unsplash.com)

Millennial State of Mind Is Bringing New Life To Luxury Market

Bain & Company just released its predictions for the luxury market in 2017. It expects the overall luxury market, including both luxury goods and experiences, to post 5% growth this year to reach €1.2 trillion globally. After what it calls a “reboot” from 2015-2016, it sees the luxury market reaching a “new normal” of 4-5% annual […]

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