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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Cell phone luxury

How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]

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Clean Origin ring pbl_cleanorigin_CA_-100

Three Jewelry Veterans Create Clean Origin For The Industry’s Millennial Future: Lab-Grown Diamonds Sold Online

Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.

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Closed store sign

Retail Apocalypse To Continue, as 75,000 Stores Will Be Forced to Close by 2026

UBS predicts that 75,000 retail stores will be forced to close as e-commerce expands from a 16% market share to 25% by 2026. Store closures so far this year have topped all closings in 2018 and will pick up over the next seven years.

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Doug McMillon Walmart CEO

Walmart Continues Its Transformation Into A Technology Company

At this past June’s Walmart Associate and Shareholders Meeting, CEO Doug McMillon continually referred to Walmart as a “technology company.” That had many people scratching their heads saying, in effect, Walmart is not Microsoft, Google or Amazon, for heaven’s sake. MIT Technology Review asked, “Walmart wants us to believe it’s turning into a tech company?” Doubters need […]

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