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Covid Pandemic Was a Shot in the Arm for Online Luxury Fashion Brands, like Farfetch

When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors.Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home lifestyle. […]

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What Consumers Want from Social Media Is Different than Brands, Creating a Performance Gap

In little over a decade, social media has emerged as businesses’ number one way to connect with consumers, according to a new study conducted by Harris Poll for Sprout Social, a social media listening and analytics company.Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% for […]

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In a Post-Covid World, Every Retailer Must Find Its ‘Essential’

As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers.Two new studies, one from IBM projecting retail through year-end and […]

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Can Amazon Succeed in Luxury?

No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who dreamed a bookstore could become the world’s largest retailer, must be the craziest of all as he tops the list as the world’s richest person, just ahead of another mad […]

Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. RameyMost retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their online […]