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In little over a decade, social media has emerged as businesses’ number one way to connect with consumers, according to a new study conducted by Harris Poll for Sprout Social, a social media listening and analytics company. Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% […]
While we await the National Retail Federation’s holiday retail forecast – which will come any day – Deloitte and Forrester are out with their predictions for holiday 2020 and year-end. Big Four accounting firm Deloitte has a “glass half full” view, expecting a rise in holiday retail sales between 1% to 1.5%. On the other […]
As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers. Two new studies, one from IBM projecting retail through year-end […]
Across the spectrum of beauty brands, Bobbi Brown Cosmetics is iconic. Everybody that is anybody knows it, but that isn’t saying everybody buys it. Part of Estée Lauder Companies’ $14.9 billion empire of beauty brands, it’s a brand that from an outside observer seems to be overshadowed by its bigger siblings, like M·A·C, the only […]
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who dreamed a bookstore could become the world’s largest retailer, must be the craziest of all as he tops the list as the world’s richest person, just ahead of another mad […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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