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Facebook’s Advertising Fallacy: That It Works!

Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company. That pretty much aligned with findings from a 2016 study by Lithium Technologies, a digital engagement platform. In […]


How to Make Your Facebook Postings POP! Part 2

I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  You can read that blog here and see the before and after postings below: Before:               […]


How to Make Your Facebook Postings POP!

One of the ‘shops that POP! stores featured in my namesake book is Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  Godfrey’s owner had a concept for a seasonal Fall marketing promotion to include a Facebook post. The idea was to showcase its selection of fall-themed pet products and this message: I loved the […]


How to Make Word-of-Mouth Work for Small Businesses

On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of ‘Peace and Music.’ Woodstock was also notable as one of the early examples of word-of-mouth marketing’s power, […]

content marketing

Successful Content Marketing Starts with Research

Today it seems like every brand is doing it:  Content Marketing.  Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell.  Now brands need to tell stories about their products and what unique differences they offer to the customer.  So content […]