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Word of mouth marketing

How to Make Word-of-Mouth Marketing Work

In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool. By contrast social-media marketing, […]

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Facebook’s Advertising Fallacy: That It Works!

Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company. That pretty much aligned with findings from a 2016 study by Lithium Technologies, a digital engagement platform. In […]

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How to Make Your Facebook Postings POP! Part 2

I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  You can read that blog here and see the before and after postings below: Before:               […]

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How to Make Your Facebook Postings POP!

One of the ‘shops that POP! stores featured in my namesake book is Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  Godfrey’s owner had a concept for a seasonal Fall marketing promotion to include a Facebook post. The idea was to showcase its selection of fall-themed pet products and this message: I loved the […]

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How to Make Word-of-Mouth Work for Small Businesses

On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of ‘Peace and Music.’ Woodstock was also notable as one of the early examples of word-of-mouth marketing’s power, […]