Reformation, the LA-based fashion brand, opened its first Paris store to reach over 60 stores this year. Global expansion is central to its sustainable fashion mission.
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Fashion Retailers Risk $5 Billion Loss As The ‘Ozempic Effect’ Shifts Sizing Demand
Use of GLP-1 drugs is causing a rising demand for smaller sized clothing. A study warns U.S. retailers are risking $5 billion from misaligned inventory by 2027.
Secondhand Surge: Thrift and Online Resale Go Mainstream
The US secondhand apparel market, from thrift stores to online resale, is booming, fueled by economic pressures, a desire for unique items, and environmental concerns.
Sydney Sweeney And Travis Kelce Collabs Give American Eagle A Lift
Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
