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Timberland’s Answer to the Retail Apocalyse

Timberland, the New England-based outdoor lifestyle brand owned by VF Corporation, has long been a trailblazer in fashion. Famous for its iconic yellow boot, designed by Timberland’s founder Nathan Swartz and introduced in 1973, Timberland initially became the work boot of choice for rugged outdoorsmen (and outdoorswomen in 1984) and blue-collar workers. Then in the 90s Timberland […]

pexels-photo-285171 Fashionable woman shopper

Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

fashion brands

Can Failed Retail Fashion Brands Find An Afterlife Online?

Failed fashion brands might think they’ve died and gone to heaven if they buy the promise that Onestop Internet is offering, as reported in Wall Street Journal. The WSJ article maps out a plan for failed retail brands to remain viable by closing stores and “transition to online-only fashion labels,” by partnering with Onestop. The […]

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pexels-photo-285171 Fashionable woman shopper

J. Crew and Ralph Lauren: The Hard Lessons Consumers Are Teaching The Fashion Industry

The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially […]

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barista

Meet Your New Barista: Ralph Lauren

One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]