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Two Worlds Collide at Ralph Lauren – Mass & ‘Class’

The Ralph Lauren brand needs to be rescued from itself.  This once iconic American luxury brand has fallen on hard times, taken down by a failed strategy to extend itself down from high-end into the mass-market.  These two worlds collide and have done in the brand. With ‘authentic’ Ralph Lauren polo shirts offered in its […]

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Why HENRY Loves DAVID, and It’s Sure to Be a Long-Term Romance

An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.  Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]

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