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Fashion Retailer Ascena Retail Group Is in Trouble

Ascena Retail Group Inc. recently released its 2017 annual report and the news wasn’t good.  Sales were off 4.9% from 2016 and all of its four reporting segments showed a decline year-over-year with plus and kids fashion off the most, both down 7.5%. In response to its failing fortunes in retail, it plans to close […]

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Coach Is Now Tapestry: Is a Name Change Enough to Change Its Fortunes?

Kraft became Mondelez, Google renamed itself Alphabet, Philip Morris was reborn as Altria and now Coach is Tapestry. Changing a company’s name is a really big deal, one fraught with peril of confusing customers by losing valuable brand awareness. Reporting in Fortune, Caroline Fairchild wrote: As corporations evolve their strategy, their brands can change too — for […]

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Timberland’s Answer to the Retail Apocalyse

Timberland, the New England-based outdoor lifestyle brand owned by VF Corporation, has long been a trailblazer in fashion. Famous for its iconic yellow boot, designed by Timberland’s founder Nathan Swartz and introduced in 1973, Timberland initially became the work boot of choice for rugged outdoorsmen (and outdoorswomen in 1984) and blue-collar workers. Then in the 90s Timberland […]

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Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

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Can Failed Retail Fashion Brands Find An Afterlife Online?

Failed fashion brands might think they’ve died and gone to heaven if they buy the promise that Onestop Internet is offering, as reported in Wall Street Journal. The WSJ article maps out a plan for failed retail brands to remain viable by closing stores and “transition to online-only fashion labels,” by partnering with Onestop. The […]

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