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Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
With a bigger tax refund in people’s pockets, an early spring and a late Easter giving them plenty of time and opportunity to refresh newly-edited wardrobes, thanks to Marie Kondo’s KonMari teaching, fashion retailers are set for a great spring season.
Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value. The athletic and […]
Only 40% of womenswear fashion brands are designed by women and only 14% of the 50 major fashion brands are run by women. Women play a supporting, not a leading role in fashion. That has to change.
Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam