Brand Loyalty

Brand Loyalty: Why Brands Can’t Buy Loyalty with Points

Last year with great fanfare American Express launched a new concept in rewards programs called Plenti.  Its hook: it allows members to earn points across multiple brands, rather than just one.  So members can earn points by renting a car at Enterprise and redeem them at Macy’s. Apparently many brands are queueing up to join […]

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Brand Loyalty

How to Create Brand Loyalty Programs to Engage with the Most Profitable Customers – Affluent Americans

A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern.  But while attracting new customers may be top on marketers’ list for 2016,  customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]

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Millennials on Road to Affluence

Millennial Weath Wave: When It Arrives, Will Your Brand Be Ready?

At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.”   Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]

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What Price Ignorance? You Can’t Afford It!

Remember the scene from the Marx Brothers’ classic Animal Crackers, where Groucho as Captain Spaulding and Chico as Emanuel Ravelli discuss the price for his band to perform at Mrs. Rittenhouse’s party:  Spaulding: What do you fellows get an hour? Ravelli: Oh, for playing we getta ten dollars an hour. Spaulding: I see…What do you get for […]

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Marketing Consulting for Businesses that Want to Get BIG!

Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet.  You have a great concept to share with the market. What you don’t have is marketing and branding expertise.  You need marketing to attract new customers […]

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