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Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and its products, services, or experiences. It is based on various factors such as product quality, brand heritage, pricing, advertising, corporate social responsibility, and customer service. […]
The fashion world was shaken when Louis Vuitton announced the appointment of pop icon Pharrell Williams as creative director of its menswear division. He will succeed the late Virgil Abloh, who passed away in November 2021. In many ways, Williams is a perfect choice to step into Abloh’s shoes, both being Black Americans steeped in […]
Starbucks is making it harder for its rewards program members to get their freebies. While members will continue to earn the same number of Star rewards points per dollar spent, beginning February 13, the Star points needed to get a free brewed coffee or tea will double from the current 50 Stars to 100. Handcrafted […]
Since Neiman Marcus Group (NMG) was forced during its bankruptcy proceedings to close its first and only Neiman Marcus store in Hudson Yards in 2020, Bergdorf Goodman became NMG’s sole bastion in the city. Early on, rumors circulated that NMG might offload Bergdorf Goodman too, but those were quickly put to rest as NMG recommitted […]
Malls are in a mess of trouble. Throughout the year, mall traffic is tracking below 2019 levels on a month-by-month basis. And in September, when back-to-school shopping should have invigorated shoppers, visits to enclosed malls were off 10%, as were open-air lifestyle centers (OALC). And September was the worst month all year for OALCs, according […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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