New global data shows Adidas gaining consumer trust and brand momentum while Nike faces declining reputation and loyalty across key markets.
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Nike Must Repair Its Reputation Before Financial Performance Recovers
Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
Hermès Is Close On Chanel’s Heels As Luxury’s Number Two Brand And Gaining Ground
Chanel just announced revenues rose 16% to $19.7 billion in 2023 on a comparable basis at constant currency. It exceeded the 14% organic growth of industry leader LVMH’s Fashion and Leather Goods reporting segment but fell short of Hermès’ 21% advance on constant exchange rates, yet it surpassed Hermès in revenues of $14.5 billion (€13.4 […]
Tommy Bahama: A Case Study In Lifestyle Branding
Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]
J.McLaughlin: Out Of The Shadows Into The Fashion Spotlight
J.McLaughlin started as a men’s haberdashery shop on Manhattan’s Upper East Side in 1977. Opened by brothers Jay and Kevin McLaughlin, the store was designed to fit into its upscale neighborhood with classic men’s fashion that fit right in too. Originally, J.McLaughlin dressed men, but early on, women asked for the same fashion sensibility for […]
