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A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
In the 2017 State of the Luxury Industry Study, luxury industry insiders told us that “Innovation Strategies” were a key priority for their companies in the coming year. Because of the rapidly changing consumer marketplace, innovating with new products, new services, new marketing strategies and new ways to engage with the affluent customers is key. In […]
Congratulations! You’ve designed a new product that you are sure will be a big hit. Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea. Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]
As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?” The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business. Being a professional market […]
Today luxury and innovation are two terms that rarely go together. The challenge, as identified in the State of Luxury 2017: The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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