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luxury-daily-meeting

Luxury Daily’s Luxury FirstLook 2017: Time for Luxury 2.0 meeting

Join me Wednesday January 18, 2017 at 10 on the Park at Time Warner Center, Columbus Circle, for a deep-dive into the changing market for luxury.  My talk will open the meeting: Luxury Market Outlook 2017: Disruption, Change and Reinvention Why should disruption surprise any of us? Why does the rapid rate of business change, which […]

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Luxury woman shopper

New Luxury, Old Luxury; Real Luxury, Faux Luxury — What’s a Brand to Do?

The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]

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content marketing

Successful Content Marketing Starts with Research

Today it seems like every brand is doing it:  Content Marketing.  Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell.  Now brands need to tell stories about their products and what unique differences they offer to the customer.  So content […]

fast food diet

Is Your Marketing Department on a ‘Fast-Food’ Diet?

Back in 1954 in the classic business book, The Practice of Management, Peter Drucker wrote: Yet how many businesses manage, staff and budget their marketing departments as their ultimate competitive weapon? Is the business failing to thrive because the marketing department lacks the proper ‘nutrition’ in the form of market research to use to create […]

library

What Price Ignorance? You Can’t Afford It!

Remember the scene from the Marx Brothers’ classic Animal Crackers, where Groucho as Captain Spaulding and Chico as Emanuel Ravelli discuss the price for his band to perform at Mrs. Rittenhouse’s party:  Spaulding: What do you fellows get an hour? Ravelli: Oh, for playing we getta ten dollars an hour. Spaulding: I see…What do you get for […]