Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
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Meaning Is The New Currency Of Luxury — Where Quality Of Life Outranks Quantity Of Things
In a softening luxury goods market, meaning has become the new currency, reshaping demand, raising expectations and requiring brands to earn the right to be purchased.
Sub-Zero Raises The Bar On The Mixology Boom With The Ultimate Luxury Ice Maker
Despite a 2.2% drop in U.S. spirits sales, consumers are demanding higher quality cocktails. Sub-Zero launches a new high-quality standalone ice maker to meet this need.
Luxury Hopes for A ‘Devil Wears Prada 2’ Halo, But Gen Z May Not Oblige
Luxury fashion brands are hoping ‘The Devil Wears Prada 2’ will attract Gen Z and revive a personal luxury market facing a two-year downturn. However, prospects are unlikely.
Raw Diamonds Are Redefining Luxury Jewelry—And Leaving Polished Perfection Behind
Lower priced lab-grown diamonds have disrupted the jewelry market, causing natural diamond sales to drop. However, a countertrend of raw, uncut diamonds is emerging.
