Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
Archive | Luxury Marketing
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Why Akris Chooses Independence In A Consolidating Luxury Market
In a luxury market dominated by consolidation, Akris proves that family ownership and faithful brand stewardship can outperform scale.
Consumer Psychology Will Define China’s Luxury Market Recovery
After a recent downturn, the China luxury market is stabilizing, but growth remains elusive. To return to growth, luxury must align with changing consumer psychology.
How Louis Vuitton Earned Priceless Cultural Capital At The World Cup
Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
AI Can Predict Luxury Trends—But It Can’t Code The Desire That Drives Them
Luxury shoppers increasingly rely on AI, but it is designed to meet defined needs, not create desire. Luxury desire is built on human factors that AI can’t replicate.
