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Parachute Is Picking Up The Pace To Grow As A Lifestyle Brand

Parachute started as a sleepy little bedding brand in 2014. In those early days of e-commerce, it was one of the first to introduce luxury bed linens online, previously a department store staple. Early adopters who took the chance to order online loved Parachute sheets. They rapidly spread the word and Parachute officially became a […]

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HENRYs Are Preparing For An Economic Downturn: Luxury Brands Must Too

Peloton, the maker of high-end, digitally-enhanced exercise equipment that enjoyed a bump during the pandemic only to crash spectacularly afterwards, just announced it is laying off 500 employees, about 12 percent of its existing workforce following three rounds of layoffs earlier this year. Store closures accounted for most of the last round in June, but […]

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Ralph Lauren Returns To True Luxury With Aggressive Plans for Growth

Ralph Lauren Company CEO Patrice Louvet and his executive team took to the stage recently in RL’s first investor presentation since 2018. Four years in the making, it was a big event lasting some four hours and backed up by a nearly 200-page presentation. The bulk of the time and pages were devoted to the […]

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Pandora Proves It Is More Than Charms With A New Lab-Grown Diamond Jewelry Collection

Pandora Jewelry is the world’s largest jewelry brand, generating some $3.2 billion last year by selling over 102 million pieces of jewelry in 100+ countries through 6,800 points of sale, including some 2,400 of its own stores. It became what it is today by reimaging the classic charm bracelet in 2000, which remains the company’s […]

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Ulta Is Ready For The New Face In Beauty

Now that the face masks have come off and life is steadily getting back to normal, women have a new relationship with the face they see in the mirror. Their old skincare and makeup routines have fallen by the wayside, replaced with a new focus on health and a desire to express one’s own most […]