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The National Retail Federation (NRF) is out with its holiday 2021 forecast and it’s a doozy. November and December retail sales are predicted to grow between 8.5% to 10.5% over 2020, excluding automobile dealers, gas stations and restaurants. This comes on the heels of last year’s spectacular increase of 8.2% after consumers threw off the […]
Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today – 96.6 million aged 20-to-64 and 30 million 65 and older – it’s a massive […]
While we await the National Retail Federation’s holiday retail forecast – which will come any day – Deloitte and Forrester are out with their predictions for holiday 2020 and year-end. Big Four accounting firm Deloitte has a “glass half full” view, expecting a rise in holiday retail sales between 1% to 1.5%. On the other […]
Americans indulged in one of their favorite pastimes over the long Thanksgiving weekend: shopping. They were in full force gobbling up all the heavily discounted merchandise meant to entice them to the store and onto the internet. The National Retail Federation reported that more than 174 million Americans shopped from Thanksgiving through Cyber Monday, which beat the […]
As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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