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Two of the world’s leading authorities on the luxury market, Boston Consulting Group (BCG) and Bain and Company, are out with their latest assessments of the impact of the coronavirus pandemic on the luxury market. Their findings are sobering, at best. What once was a shining light in the consumer market has now gone dark […]
I’m the first to admit that I am skeptical about the overly optimistic holiday sales forecasts that are filling my inbox. This year I am particularly surprised by how many forecasts top NRF’s predictably rosy predictions, which this year range from 3.8 percent to 4.2 percent. That’s why I nearly went into auto-delete mode when […]
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025. The study, produced by two powerhouses in luxury circles, Boston […]
Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics. Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can […]
Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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