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Four Demographic Trends Determining Retailers’ Future

Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics. Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can […]

Chico's TellTale intimates brand

Chico’s Sales Are Sagging and Hopes Telltale Intimates Will Give the Uplift It Needs

Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]

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Meet the HENRYs: The Millennials that Matter Most For Luxury Brands by Pamela Danziger

Meet the HENRYs and the Brands They Love

Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]

Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]

Times Square, New York City

Retail’s Future in 9 Demographic Trends

In this age of Big Data, when every retailer’s cup runneth over with consumer information, it has become easy to say, “Demographics don’t matter.” Take this article in HuffPost’s Advertising Week by Alexander Jutkowitz, who writes: “Ending our reliance on demographics will not only make us more effective marketers, but will also help eliminate damaging stereotypes that crop up so […]