Join me on Wednesday January 18, 2017 for Luxury Daily‘s 5th Annual Luxury FirstLook conference at 10 on the Park at Time Warner Center, 60 Columbus Circle, New York City. I will share the podium with senior executives and decision-makers to discuss luxury business issues covering advertising, marketing, retail, media, Internet, social, mobile and geopolitics opportunities […]
Archive | 2016
How Nancy Drew Made Me a Better Marketer
As a girl I discovered Nancy Drew, the young reader’s detective series by mystery writer Carolyn Keene. I was hooked on the mystery genre. Next I graduated to Sherlock Holmes and Agatha Christie, then onto other mystery writers, preferring the British authors like Dorothy Sayers, Ngaio Marsh, Josephine Tey, Ellis Peters, P.D. James and Elizabeth […]
Luxury Licensing: A rose by any other name…An interview with licensing expert Ira Mayer
Luxury licensing is suffering from a bad reputation resulting from its over use by brands back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products that were marketed too widely. Quality and exclusivity are the traditional cornerstones of the luxury brand platform and the old ways of licensing […]
Ideas to Help Grow Your Garden Center Business
Retailers operating garden centers know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil in order to maximize their garden’s yield. So too specialty garden centers and retailers need to fertilize their business with new ideas, innovative concepts and strategies that will help their businesses grow. […]
Why Millennials Are Abandoning Grocery Stores in Favor of Special Food Shopping Experiences
This week an article in The Atlantic by Senior Editor Derek Thompson addressed the question: Why Do Millennials Hate Groceries? The article caught my attention because it picks up on a trend that I wrote about in my latest book, Shops that POP!, released earlier this year. According to Thompson, “Today’s shoppers are going out to restaurants more often. But […]