Brands today face an increasingly crowded media marketplace to get their messages seen and heard. Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]
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RSS feed for this sectionCalling all Luxury Brands: Innovate or Die!
In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate. This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]
Luxe Is in Flux: The Luxury Industry in Crisis
Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this: We face a luxury industry in crisis. The first thing to […]
Retailers: You Don’t Need to Be a Marketing Genius to Have a Genius Marketing Idea
You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]
Why HENRY Loves DAVID, and It’s Sure to Be a Long-Term Romance
An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail. Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]