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Millennials are on the cusp of becoming the greatest wine drinking generation in history. But to date, they have been slow to migrate toward higher-priced wines. To help premium wine brands reach their potential with the younger generation, I reached out to Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division, to talk about […]
Luxury brand executives must be breathing a sigh of relief after reading the recent headlines from Bain & Company that the luxury goods market is predicted to grow 2-4% in 2017. Claudia D’Arpizio, a Bain partner and author of the new study, is quoted by the New York Times in a eye-grabbing headline, “Luxury Goods Market […]
A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]
The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele. The most recent ASID Interior Design Outlook and State of the Industry report tellingly reveals the current harsh reality of the interior design industry. While the number of designers and design firms […]
Government bureaucrats have been busy over the last week releasing the latest economic data. They gave a dismal view of the first quarter 2017 GDP, reporting an advance of only .7%, following an increase of 2.1% in fourth quarter 2016. Most economists expect the GDP to grow at a faster pace through the rest of […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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